Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
Specsavers
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
Specsavers hires Proximity as its first CRM agency
Specsavers has appointed Proximity London as its first dedicated direct marketing agency following a mammoth pitch process which kicked off…
Specsavers hands digital overhaul to Accenture
Specsavers has appointed Accenture to manage and develop its transformation programme as part of a strategy to put digital and…
Specsavers builds global platform for CRM boost
Specsavers has implemented a global platform which links its customers’ vision and hearing data with the retail and marketing side…