Specsavers brings in Merkle to supercharge global data
Global optical and audiology retailer Specsavers is hailing a major overhaul of its global data operations which has slashed query…
Specsavers
Specsavers expands ‘Should’ve’ line to push all services
Specsavers is launching a major new campaign that sees the “Should’ve Gone to Specsavers” line evolve for the first time…
‘The eyes have it’: Specsavers pushes early tests for kids
Specsavers is aiming to raise awareness among parents and carers about the importance of early eye tests for kids, in…
Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
Specsavers hires outside agency for organic search brief
Specsavers, the business which has arguably led the way with its inhouse creative team, has opted for outside expertise to…
Specsavers drops ‘Should’ve Gone To’ for local experts
Specsavers is ditching its micky-taking advertising for a new campaign which shines a light on the local experts who own…
Specsavers builds platform for marketing optimisation
High street optician Specsavers is turning to data science techniques to transform its marketing mix optimisation strategy and build a…
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
Specsavers hires Proximity as its first CRM agency
Specsavers has appointed Proximity London as its first dedicated direct marketing agency following a mammoth pitch process which kicked off…
Specsavers hands digital overhaul to Accenture
Specsavers has appointed Accenture to manage and develop its transformation programme as part of a strategy to put digital and…