Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
technology
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…
Women fear AI could push them out of the workforce
Artificial intelligence might be booming in the workplace but bias fears are growing just as quickly, with female staff increasingly…
Martech spend to soar as marketers carry on regardless
Marketers’ love of a gadget might not have been a resounding success so far, but there are no signs of them giving…
WPNC revives Chameleon as charity tech specialist
More than 25 years after it first launched and a decade since it joined WPNC, technology business Chameleon is shifting…
Govt’s AI apocalypse fears ‘put UK tech goldrush at risk’
The Government’s obsession with the “AI apocalypse” means the UK could to miss out on the tech goldrush and, much like…
‘Crack team’ of experts to drive worldwide AI policy
The Government has hailed the establishment of a “crack team” of global AI experts from 30 leading nations, as well…
What’s in store for 2024… for digital and data strategy?
As the first month of 2024 draws to a close, marketers are anticipating the trends that will dominate the remainder…
ChatGPT under threat over claims it breaches GDPR
The inexorable march of ChatGPT through the marketing industry could be about the come to an abrupt halt if one…