Big issues to tackle in 2017: online ad effectiveness
Imagine, if you can, that the direct mail industry used the same metrics as the online advertising sector, that an…
technology
Half of all online ads ‘never reach the target market’
New evidence has emerged of the wastefulness of many online ad campaigns, with a major study revealing that only just…
High streets to be full of tumbleweed when AI rules
With Black Friday and Cyber Monday out of the way for another year, a new study paints a depressing picture…
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…
Panasonic invests £49m in robot which folds clothes
While the marketers look nervously over its shoulders, awaiting replacement by the robots, it seems they have something in common…
Marketing salaries soar but the skills shortage bites
First the good news; business confidence in the marketing industry is remaining so strong that salaries are increasing by over…
Getty tries to muscle in on content marketing sector
Getty Images is aiming for a major slice of content marketing spend by launching a division dedicated to offering brand owners…
Partners opens lab to bring customers into agency
Partners Andrews Aldridge is further bolstering its use of technology by setting up a research and user test lab designed…
Govt chief says UK to lead world for digital start-ups
The UK’s new digital champion – the first Director General for Digital & Media – has pledged he will ensure that Britain is the…
Tech anxiety piles pressure on besieged marketers
No-one ever said that a marketer’s job was simple – or stress free – but those professionals who are struggling…