Webgains claims online ad AI first with IBM Watson deal
International affiliate marketing network Webgains claims to be the first performance marketing agency to partner with IBM Watson, as it…
technology
Apple launches global CRM shake-up to boost revenues
Apple may still be the world’s most valuable technology company, but with competitors breathing down its neck it is understood…
Jaywing drafts in strategy chief to boost collaboration
Jaywing has appointed a new director of strategy as part of plans to further integrate technology and innovation into the…
Start-up targets booking sites with influencer marketing
Booking.com, Triago and Bookatable are facing a fresh challenger brand with the launch of a new online booking solution for…
Snapchat signs off $3bn in data deals as flotation looms
Snapchat is gearing up for its $25bn (£20bn) float next month by signing major data storage deals with Amazon and…
Data centre giant revamps digital with Amaze reboot
European data centre giant Interxion has overhauled its online presence with a new global website designed to reflect its position…
Data-driven marketing is ‘continuing to rule world’
Data-driven marketing and advertising is proving its mettle by dominating business practices across the world, according to a new study…
Digital chiefs back ‘influencer marketing’ platform
A new technology platform that promises to streamline so-called “influencer marketing” on a global scale, has launched in beta with…
May insists tech sector will thrive in post-Brexit UK
Prime Minister Theresa May has tried to calm fears in the science and tech industries over the fall-out from Brexit,…
New IAB chief vows to tackle digital issues head-on
The new boss of digital advertising trade body IAB UK has pledged to provide better services to both clients and…