Virgin Holidays hails AI email strategy as revenues soar
Virgin Holidays is bigging up the results of its switch to AI-generated email subject lines, with the move triggering a…
technology
Finance firms told to embrace open banking data or die
Financial services companies which do not wake up to the open banking revolution could face a long and painful death…
Voice assistants to take over most interaction by 2021
Voice assistants such as Amazon Alexa and Google Assistant will become a dominant mode of consumer interaction over the next…
M&S outsources tech team to Tata in cost-cutting drive
Marks & Spencer is to outsource its technology department – with about 250 staff transferring tech giant Tata Consultancy Services…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Technology sector to use 20% of global power by 2025
Many sectors of direct marketing are used to being public enemy number one but few could shoulder the latest accusations…
Inspirational women unveiled in “20 in Data & Tech”
The initiative launched by senior female figures in the UK data industry to motivate and galvanize women working in the…
When will firms finally recognise truth about women?
One of the key takeaways from this year’s Women in Data conference was that, although the use of artificial intelligence…
Eurostar goes off the rails with loyalty scheme overhaul
High-speed train operator Eurostar has raised a few eyebrows with the relaunch of its loyalty scheme after it warned customers…
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…