BA opens a lens on the world in ‘Reflections’ OOH ads
British Airways is giving potential passengers a window seat to the world with the launch of a new campaign designed…
travel and leisure
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
P&O Cruises sails into new agency for data-driven boost
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and…
Loveholidays jumps aboard Ark for European expansion
Loveholidays, the UK-based online travel agent that offers flexible, package holidays allowing customers to build their own custom breaks, is…
‘Book me’: Paddy McGuinness returns for On the Beach
UK travel agency On the Beach has launched its latest activation with TV host Paddy McGuinness, in which he reprises…
Travellers abandon wanderlust for holiday home truths
With the summer holidays now in full swing, it might be too late for this season but travel marketers are…
Govia Thameslink fires up double push for leisure travel
Govia Thameslink Railway is aiming to encourage leisure travel across its network with a new integrated campaign under the Every…
New Stagecoach campaign hails ‘quiet heroism’ of buses
Stagecoach, one of the UK’s largest bus and coach operators, is aiming to reposition bus travel as “dependable, human and…
Atkinson-Toal to run Amex GBT global experience unit
American Express Global Business Travel (Amex GBT) is strengthening its Experience Studio division by promoting global marketing boss Richard Atkinson-Toal…