PG Tips brews up fresh strategy by hiring new agency
Lipton Teas & Infusions brand PG Tips is set for a major marketing shake-up following the appointment of New Commercial…
TV advertising
Never mind the bollocks, here’s the new Jordans ad
Cereal brand Jordans is launching a new punk-inspired ad campaign designed to shake up the market by ditching traditional cereal…
National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
Cadbury taps up football stars for ‘Winning Pass’ activity
Mondelēz brand Cadbury is launching a multichannel campaign starring some of the biggest names in football, as part of its…
Tui picks Sky chief as new CMO for markets and airlines
Tui UK & Ireland has raided Sky to appoint its new chief marketing officer for markets and airlines, as the…
Clooney channels Poirot in Nespresso ‘whodunnit’ spot
Hollywood star George Clooney has returned for a new Nespresso celebrity-filled ad, that plays heavily on Agatha Christie’s Murder on…
Ford goes back to the future for launch of electric Capri
The Ford Capri, the one-time car of choice for 1970s TV villains, police, stuntmen and even rock stars, is rolling…
EasyJet ditches the ‘big shoot model’ to tap into creators
EasyJet and EasyJet Holidays have launched the first campaign to be devised under the brand’s new approach to advertising, which…
James Martin returns as Krow unveils first Cirio activity
Italian food company Cirio’s new agency Krow Group has declined to rock the boat by turning once again to long-term…
CAP battered over delay in guidance for junk food ads
The advertising and marketing industry has been engulfed in a fresh row over the new restrictions on ads for so-called…