ASA burns ‘flippant’ Boots TV ad for sun damage serum
Retail giant Boots has been cut down to size by the ad watchdog after a TV ad for its No7…
TV advertising
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…
Wren hands £20m media and ad brief to Bountiful Cow
Kitchen and bedroom retailer Wren has pooled its media and creative accounts – claimed to be worth over £20m –…
Lloyds continues bank app blitz with grandparents spot
Lloyds is ramping up its advertising blitz promoting the bank’s new mobile banking app, as part of its multichannel “The…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Dr No-No: Brands face threat of ‘regressive nostalgia’
Marketing textbooks might well state that consumers look to nostalgia in hard times but brand owners are being urged to…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Chippy tea: Adam & Eve lands IPA top prize for McCain
Adam & Eve DDB has scooped one of the industry’s top awards, landing the IPA Effectiveness Awards grand prix for…