Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
TV advertising
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
‘Straight Outta Crumpton’ NWA pastiche avoids ASA rap
A TV ad for Aston Manor’s Crumpton Oaks Cider – which featured animated characters wearing urban-style clothing and rapping in…
Barclays signs TV and social deal with Sky Media and C5
Nick Knowles might be best known for his cheeky chappie banter with sparkies, briccies and chippies, but he is now…
Aspall eyes younger market with agency appointment
Molson Coors brand Aspall Cyder – which claims to be the number one super premium cider brand in the UK…
Aldi’s Kevin fails to shine as Paris winners are revealed
Great Britain and Northern Ireland might be holding their own at the Paris 2024 Olympics but in terms of advertising…
Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
Christian Aid piggybacks Paris 2024 for climate push
Christian Aid is aiming to tap into Olympic fever to urge people to “Join the race against the climate crisis”…
Harley revs up summer blitz to hail love of the open road
Harley-Davidson is aiming to get motorbike enthusiasts to ride out into the “long, golden sweet summer days that stretch out…