Brands miss out by ignoring nuances of midlife women
Brand marketers are being encouraged to identify women by their mindset rather than their age on the back of a…
TV advertising
Lucky Generals tunes up EDF’s biggest ever campaign
EDF is launching a new brand platform called “Change is in our Power”, designed to inspire pride in its people,…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…
Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
Co-op flags up 180 years of history for new era of retail
Co-op Group is returning to its roots for a new brand platform and integrated campaign to remind the British public…
More and more Brits see advertising as a force for good
UK consumers are increasingly recognising advertising’s ability to drive change in society, with new figures showing positive sentiment up an impressive…
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
Dog’s life: Call for ban on ‘extreme body’ canines in ads
An international welfare group is demanding a worldwide end to ads which use dogs with extreme body shapes, including French…
Joint hires former VCCP chief as first managing director
Independent agency Joint has bolstered its leadership team with the appointment of its first managing director, who will be responsible…
Invisible rollercoaster shows how Chessington’s ‘Got It’
Chessington World of Adventures is launching a campaign featuring a young family riding an invisible rollercoaster through the resort’s experiences,…