‘Barking mad’ Visit Wales tourism push targets dogs
Visit Wales is taking a novel – or some might say barking mad – approach to showcasing the country as…
TV advertising
TMW axes Unlimited as it unveils Freely launch activity
Freely, the new free TV service by the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated…
Blade Master aims to cut it for Wilkinson Sword blitz
Wilkinson Sword has ditched the classic “best a man can get” for a new pan-European campaign which aims to position…
Motorway swipes right to bring in senior Bumble chief
Moving from online dating to online motor sales might not be a well-trodden path but Bumble’s marketing chief has made…
Monzo shows the love in first TV campaign in five years
Monzo, the UK’s largest digital bank with more than 9 million customers, has launched a new nationwide ad campaign in…
Medialab trio to beef up data and effectiveness team
Independent media agency Medialab has made a raft of senior hires to bolster its data and marketing effectiveness team, further…
Industry acts to try to ensure political ads are working
The UK ad industry is launching a guide to help consumers, especially young people preparing to vote for the first…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
RSPCA calls for ‘a little respect’ in major rebrand blitz
The RSPCA is marking its 200th anniversary with a major rebrand – its first in 50 years – backed by…