Humorous Euros advertising ‘hits top corner of the net’
The UEFA European Football Chanmpionships might not have provided much to laugh about for England fans – and for Scots…
TV advertising
Middle class ‘in crisis’ as parties gear up for final push
Nearly half a century after Saatchi & Saatchi devised the poster proclaiming “Labour Isn’t Working” in the run-up to the 1979…
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
It’s a cracker: Smiles all round as jokes make ads shine
The return of humour in advertising is paying huge dividends in terms of effectiveness – and awards – with a…
Brands urged to fight climate change misinformation
As climate change moves up the election agenda, the vast majority (85%) of Brits acknowledge its impact on the economy,…
Major players unite to boost data-driven TV ad market
A consortium of leading adtech industry players has joined forces with major European broadcasters, streamers, and agency groups to launch…
Wild ones: Brands still in dark on how to reach over-65s
Brands are being offered another chance to get under the skin of the over-65s, a lucrative audience with more time,…
Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
‘Offensive’ Alzheimer’s and Verisure ads get the all-clear
The advertising watchdog has cleared two controversial ad campaigns, for both the Alzheimer’s Society and alarm company Verisure, despite a…
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…