Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…
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It’s a $#!@&£% win-win as YouTube swears in new rules
YouTube’s decision to allow creators to monetise videos with swearing in them, provided the profanity is limited to the first…
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Apocalypse cow: Peta urges Brits to ditch ‘cruel’ leather
Animal rights group PETA has launched a graphic bloody new film that urges consumers to open their eyes to the cruelty…
Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Anti-knife crime campaign brings rapper back to life
Rapper Joshua Ribera, aka Depzman, who was stabbed to death in 2013, has been brought back to life for an…
Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…