Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
video
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Apocalypse cow: Peta urges Brits to ditch ‘cruel’ leather
Animal rights group PETA has launched a graphic bloody new film that urges consumers to open their eyes to the cruelty…
Brands ‘wasting over $100bn a year on unseen content’
Marketers might be on a mission to get ever more content, investing millions of pounds each year and pushing their…
Raheem Sterling co-founds content agency Playmaker
England and Chelsea footballer Raheem Sterling is joining forces with music video director Carly Cussen to launch creative production agency…
Return of pre-Covid media habits to fuel data demand
Claims that Covid would force brands to rewrite the marketing rulebook have finally been blown out of the water with…
Anti-knife crime campaign brings rapper back to life
Rapper Joshua Ribera, aka Depzman, who was stabbed to death in 2013, has been brought back to life for an…
Omnicom signs deal with ‘shoppertainment’ start-up
Omnicom, whose agencies include Rapp, TBWA, DDB and OMD, has struck a deal which will enable its clients to embrace…
Pets at Home installs in-store video tech CX platform
Pets at Home is aiming to give customers the in-store experience from the comfort of their own homes by installing…