Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Waitrose
Waitrose turns to AI to power up online shopping boost
Waitrose is aiming to transform its online shopping experience by implementing a new suite of AI-driven tools to improve the…
Waitrose revamps loyalty again as group scheme looms
Waitrose is overhauling its MyWaitrose loyalty scheme yet again in a move designed to simplify the programme and make it…
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…
UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
Waitrose customers throw hissy fit over empty shelves
Waitrose is facing another tongue-lashing from its well-heeled shoppers, this time over empty shelves, with some outlets looking more like…
John Lewis hands advertising and loyalty brief to Saatchi
Saatchi & Saatchi has scooped the John Lewis Partnership advertising and marketing account, with a brief to produce and develop…
John Lewis recruits first group loyalty chief from Tesco
The John Lewis Partnership has appointed its first group head of loyalty, working across John Lewis, John Lewis Finance and…
Waitrose hires chief to boost lifetime customer loyalty
Waitrose has recruited former Marks & Spencer marketing director Nathan Ansell as its new customer director to help develop its…