Waitrose goes to the final frontier for Gastronaut blitz
Waitrose is launching a new brand campaign, The Gastronaut, following on from The Perfect Gift festive romcom by paying homage…
Waitrose
Waitrose ‘Perfect Gift’: The ultimate Christmas cracker
While many bemoan the fact that the festive season is starting earlier and earlier each year, we must confess we…
‘One and only’ Chesney bigs up Waitrose premium range
Waitrose is marking the expansion of its No 1 premium range with a new ad campaign backed by a remixed…
Waitrose shops at Tesco to find new managing director
John Lewis Partnership has named a former Tesco and Marks & Spencer marketing chief as the new managing director of…
Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
Brands can now use John Lewis Partnership data offsite
The John Lewis Partnership has boosted its retail media offer by allowing brands to activate ad campaigns across a range of…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Waitrose turns to AI to power up online shopping boost
Waitrose is aiming to transform its online shopping experience by implementing a new suite of AI-driven tools to improve the…