Beautiful gain: £10bn World Cup and Xmas bonus looms
The UK advertising and marketing industry continues to defy the odds and is forecast to grow by 9.2% in 2022…
Warc
Adspend up for now but first-party data is key for 2023
Brand owners appear to be stubbornly sticking to the mantra of “keep calm and carry on” despite the threat of…
WARC/AA report reaction: Cracking the curate’s egg
Another day, another forecast for the advertising and marketing industry to try to digest without choking. Yet again, the WARC/AA…
Once more unto the breach: Resist cuts, brands urged
The UK marketing industry is being urged to batten down the hatches once more, with the latest figures showing that…
Data insights now driving nearly all digital marketing
Digital marketing is no longer driven by the “smoke and mirrors” ethos, with nearly three-quarters of brands embracing insights derived…
Big tech platforms spent over $46bn on ads last year
Big tech companies might be public enemy number one for many but the ad industry would be much poorer without them…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
UK ad sector fights off Omicron to hit record growth
The UK’s advertising market has witnessed an even greater recovery than previously predicted, up 26.4% to an estimated record spend…