Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
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Marketers finally sit up and take notice of data privacy
It seems the penny has finally dropped in the marketing department that data privacy really is crucial, with the vast…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…
Adspend nears £24bn with surge in data-driven activity
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, spearheaded by the inexorable march of data-driven digital media as brands…
Direct mail budgets hold firm as adspend hits £22.2bn
Direct mail continues to prove its mettle within the UK marketing mix, helped by a strong performance in Q3 2017,…
Direct mail witnesses the highest growth since 2011
Direct mail spend put in its strongest performance for nearly six years in Q3 2017, growing by 5.9% over the…
Tech spend tops $34bn but still marketers want more
Anyone in any doubt about the future of marketing should find the answer in a new report which shows that…
Digital bolsters adspend but 2017 looks challenging
The UK ad industry continues to shrug off Brexit uncertainty, with digital driving record growth for the first six months…
Adspend forecasts shrug off Brexit ‘slash and burn’
The UK marketing industry’s attempts to calm the waters in the aftermath of the Brexit vote appear to have paid…
Adspend fends off Brexit slump but mail takes a hit
The UK ad industry appears to be riding out the predicted post-Brexit slump with spend breaking through the £5bn barrier for…