Covid consumer behaviours are here to stay, say CMOs
Marketers still resisting the Covid-inspired “new normal” – triggered by changes in consumer behaviour during the pandemic – need to…
Warc
Jingle all the way: Xmas bonus pushes spend to £29.3bn
The UK is still on course to achieve the fastest advertising recovery of any major European market this year –…
Mail ‘one of the most powerful forces’ in post-Covid era
The impact of the pandemic, combined with the acceleration of digital transformation and unprecedented changes in consumer media consumption habits,…
What a rotter: Data and tech now key to Cannes success
Adland’s luvvies might not like it but it seems that data and technology were two of the biggest drivers of Grand Prix-winning…
Up, up and away: Digital takeover to drive £27.7bn spend
UK adspend could soon be smashing through all targets, with the latest forecast predicting the sector will be putting in…
Revival of the fittest: UK ad market ‘set for record year’
Fresh evidence has emerged that UK ad budgets not only proved more Covid-proof than first thought but the market is…
Ecommerce sites lure adspend as Brits admit addiction
Online shopping may be propping up the economy but it is also providing a crutch for the beleaguered marketing industry…
Industry calls for tax credit plan as spend faces £4bn hit
The marketing industry is calling on the Government to launch a tax credit scheme to stimulate investment and encourage brands…
Spend hits £25bn as SMEs storm data-driven channels
SMEs might not carry the kudos of a Unilever, P&G or Jaguar Land Rover account but they have proved the…
Marketers finally sit up and take notice of data privacy
It seems the penny has finally dropped in the marketing department that data privacy really is crucial, with the vast…