Care International enlists Joanna Lumley for Xmas push
Care International UK, the charity which works around the world to save lives, fight poverty and help women and girls…
WPN Chameleon
Salvation Army unveils major DRTV Christmas appeal
The Salvation Army is launching its 2018 Christmas appeal with the widest range of DRTV ads ever – supported by…
Charity sector urged to relearn the craft of direct mail
Oxfam’s deputy director of fundraising Nick Pride has bigged up the role direct mail can play in charity marketing and…
Charity digital push to build stories of life in the RAF
The RAF Benevolent Fund has launched a new digital storytelling campaign to celebrate the organisation’s family and inspire new support…
Why finance firms must fall back in love with direct mail
For financial services companies, cold direct mail has always been a major source for finding new customers, yet in my…
Time for a joint approach to promote charity legacies
Legacy donations – bequests left in a will – are often a sizeable chunk of a charity’s revenue but aren’t…
Industry pays tribute to Tod Norman, ‘an amazing man’
Friends and former colleagues have paid tribute to Tod Norman, a highly respected industry figure and recognised authority on business…
WPNC rekindles relationship with Children with Cancer
Children with Cancer UK has appointed WPN Chameleon for a major marketing campaign, breaking this summer, after first working with…
GDPR: Making the case for using legitimate interests
With the exception of wilful cowboys, most organisations – whether they are a charity or a commercial business – probably…
BHF launches Dechox with WPN Chameleon campaign
The British Heart Foundation is launching a new marketing campaign urging the nation’s chocoholics to put their willpower to the…