What’s in store for 2024… for multichannel marketing?
If the IPA’s latest Bellwether budgets data is right, 2024 could be a bumper year for marketing. The survey found…
WPNC
Scope hard-hitting Xmas ad exposes disabled poverty
Disability equality charity Scope is highlighting how the cost-of-living crisis has hit disabled people and their families hard, and the tough…
Next-gen tools that even you technophobes can build
With continued downward pressure on budgets, we’re all looking for ways to do more with less. NoCode tools, paired with…
Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
Charities urged to tap into rise of online tribute funds
Online tribute funds are continuing their impressive growth, with the number of new funds created from 2021 to 2022 witnessing…
VSO to woo former volunteers to share their memories
Voluntary Service Overseas (VSO) is aiming to re-engage with previous volunteers in the UK through a targeted marketing campaign devised…
Digital wallets account for 40% of charity donations
New figures reveal that digital wallets are now being used to make nearly four in ten one-off donations – as…
Fundraising in hard times: How charities can succeed
The looming recession and cost of living crisis are not unique events. Our economy goes in cycles: sometimes it’s boom,…
Charites urged to step up festive fundraising next week
Charities are being urged to focus their festive fundraising efforts on connecting with supporters next week – commencing December 19…
WPNC appoints Dearson to new digital director role
Direct and digital agency WPNC has appointed digital strategy consultant Phil Dearson to the newly created role of digital director….