WWF launches ‘Tiger Who Came To Tea’ TV campaign
WWF is aiming to write a new fundraising chapter with a TV ad campaign to highlight its tie-up with beloved…
WPNC
Mind trials in memory virtual tree initiative with WPNC
The UK’s leading mental health charity, Mind, is testing an “in-memory” product that gives donors the chance to plant and…
Top ten tips for charities to ramp up their donations
As we leave behind the difficult period of the Covid-19 pandemic, only to face fresh issues in the shape of…
Charity revenue from online tributes soars by 46%
Online tribute fund revenue grew 46% during the past 12 months, according to a new analysis, which also reveals in…
Winter World Cup means charities must plan Xmas now
It’s World Cup year again – but UK fans hoping for a summer festival of football will have to shelve…
Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
Charities urged to open digital wallets as mobile soars
Charities are being urged to offer digital wallet donations to their supporters on the back of new figures which show…
Salvation Army promotes ‘hope’ in WPNC festive appeal
The Salvation Army has launched the charity’s annual Christmas Appeal on TV with a new strategy devised by agency WPNC…
Gail Cookson to spearhead legacy marketing for WPNC
Integrated marketing agency WPNC has promoted Gail Cookson to the new role of legacy and international marketing director as the…
goDonate sets up giving platform for smaller charities
Online donation tool goDonate, already used by the NSPCC, Royal British Legion and Battersea among others, is launching a new…