Macmillan revamps memorial site with WPNC Digital
Macmillan Cancer Support has launched a new tribute fund website to help donors remember loved ones while raising vital income…
WPNC
Online charity donations rise despite Covid-19 squeeze
The coronavirus pandemic may have triggered the biggest financial squeeze for UK consumers in a generation, but one-off online donations to…
WaterAid refreshes DRTV strategy for sanitation push
WaterAid is launching a major DRTV campaign, as part of a new strategy designed to flag up the critical need…
Hard-hit companies offered major direct mail incentive
Royal Mail MarketReach is aiming to breathe new life into the direct mail market during the current crisis with the…
Action for Children unveils emergency blitz with WPNC
Action for Children has launched an emergency appeal to raise vital funds for thousands of vulnerable families driven to breaking…
Digital activity ‘is changing the face of charity giving’
Charities are being urged to examine closely the way they approach their digital fundraising campaigns on the back of a…
WPNC launches ‘emergency ad’ scheme for charities
The beleaguered charity sector is being offered a lifeline to raise vital funds during the coronavirus pandemic by agency WPNC,…
WPNC success fuels new Children with Cancer activity
Childhood cancer research charity Children with Cancer UK is launching the next phase of its fundraising campaign after a major…
How can your organisation become the next Netflix?
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a…
2020 and beyond: Why digital wallets will pay dividends
Just over a decade ago, consumer payments were revolutionised by the launch of contactless cards, followed hot on the heels…