Zenith triumphs again with Lloyds Banking Group win
Zenith has made it two wins in a week, just hours after landing the combined ZPG business, it has scooped…
Zenith
Brands eye first-party data as the penny finally drops
Client marketers are finally beginning to wake up to consumer privacy concerns and “supply chain issues” in the digital ad…
Adspend to beat Brexit but AI will be the real winner
Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a…
Crisis? What crisis? Online spend to trounce TV in 2017
If there is a crisis of confidence in online advertising, it certainly has not registered yet; according to the latest…
Programmatic on march as robot invasion continues
The march of the ad robots is continuing apace if media agency Zenith’s forecasts are to be believed, with programmatic…