Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s challenges, from toilet roll stuck in a heel to a dress jammed in a door and tripping up the escalator, the new brand platform urges shoppers to simply “Style It Out”.
Created by BBH and shot by photographer and Emmy award-winning filmmaker Alex Prager, the campaign is designed to reinforce the fact that sometimes life just happens, but how you can at least make these moments look good with a killer dress, accessories and a devil may care attitude.
The idea is that while F&F cannot give people magical superpowers it can give them the composure to face life’s challenges in style.
F&F interim marketing director clothing and home Rachel Nooney said: “Bringing Home and Clothing together under the new F&F brand platform helps us to highlight the style and quality that is synonymous with the brand.
“The campaign brings real-life moments to the forefront in stunning vignettes that we hope many of our customers will relate to.”
The platform has launched with a suite of three films and OOH and print, and is supported by social, radio and digital activity, all created by BBH. It will be running for two months nationwide on TVC, VOD, OOH, print, social, radio, and digital, with media handled by EssenceMediaCom.
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