Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and suffragettes to scientists to portray a “lineage of courage” and the everyday strength of modern women.
The company’s mission is to blend ancient wisdom and modern innovation to nourish a brave life – one where women can live on their own terms and march to their own drum, championing each other to feel powerful, brave, connected and fulfilled.
The TV debut comes after Ancient + Brave was named one of five winners in Channel 4 Sales’ B Corp competition to win free advertising airtime with B Lab UK. Designed to spotlight sustainable businesses and demonstrate the transformative power of TV advertising, each winner was awarded £120,000 worth of advertising airtime.
The 40-second film was created using virtual production; a hybrid of traditional filmmaking and cutting-edge tech, taking viewers on a journey through time and depicting moments when women have bravely shaped history. Every character in the film was chosen to illustrate the bravery women have shown through key historic and modern milestones, bravery that is often overlooked by society.
This theme also flows through the brand’s range of products, blending centuries of ancient wisdom with modern science and innovation, to create products at the cutting edge of female wellness.
With female empowerment central to the brand, the script was crafted to symbolise the strength of a sisterhood that spans generations, telling an inspiring story of how each act of bravery paves the way for others to live brave and powerful lives.
The ad has been brought to life in collaboration with director Sonja Phillip and leading SFX supervisor Leo Neelands alongside a specialist AI team, allowing Ancient + Brave to deliver an ambitious creative idea within two days, and film in one location.
Virtual production enabled the brand to merge real actors, authentic costumes and props with AI-generated environments, achieving a time-travelling, immersive, cinematic journey through centuries.
Ancient + Brave founder and CEO Kate Prince said: “Our debut TV campaign is a tribute to the remarkable resilience and ingenuity of women across time – from the trailblazers who changed history, to the quiet strength found in everyday life.
“We’re female-founded, so we wanted to show how each generation of women paves the way for the next, and that bravery takes many forms. For us, this film isn’t just about the past, it’s about inspiring women today to feel connected, confident and supported in their own journeys – as mothers, sisters, friends and leaders.”
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