Sky Media has appointed former Mindshare chief marketing and culture officer Greg Brooks, as its new head of marketing as the business continues to drive innovation across premium advertising, technology and content.
Brooks joins from SharpEnd, where he served as chief marketing and commercial officer, bringing more than two decades of experience across the B2B marketing, communications, brand and media strategy.
In his new role, Brooks will set the strategic direction, operating model and priorities for Sky Media’s B2B marketing function in the UK. Working closely with Sky Media’s leadership team, he has been briefed to help further strengthen Sky Media’s position as one of the UK’s leading premium media owners and advertising partners.
He has built and led global marketing teams at services businesses that have delivered results at scale for their clients including Nike, Unilever, Rolex and Ford, while helping some of the industry’s most influential organisations strengthen their brands and accelerate growth.
Having started his career on the editorial team at Centaur’s now-defunct New Media Age in the late 1990s, Brooks moved into marketing at the Festival of Media before joining Mindshare in 2012, where he sat on the agency’s global executive committee. During his tenure, he led Mindshare’s global marketing and communication strategy across more than 80 markets and worked closely with its new business teams, contributing to a 78% client retention rate.
He also led the refresh of Mindshare’s global brand in 2021, introducing a new positioning, visual identity and digital presence, while directing the agency’s global communications through defining moments including the Covid-19 pandemic and the Russia–Ukraine war.
Sky Media client and marketing director Karin Seymour said: “Greg is exactly the kind of leader we need as we enter our next chapter. The pace of change across television and advertising has never been greater and neither has the opportunity. Premium video is evolving rapidly, technology is unlocking new possibilities for advertisers and trusted content has never been more valuable.
“Greg combines strategic communications expertise with deep commercial and industry insight, making him perfectly placed to help tell the story of Sky Media’s ambition, innovation and continued leadership.”
Brooks added: “There’s never been a more dynamic time to be in advertising. The industry is reinventing itself at pace and Sky Media is right at the heart of that transformation.
“I’m excited to bring my experience of building high-performing B2B marketing teams to the business, helping set a clear strategic direction and ensuring our marketing has a meaningful commercial impact. The chance to join a company that’s shaping the future of premium advertising was impossible to pass up. I can’t wait to help tell that story and support Sky Media’s next phase of growth.”
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