Karmarama lures Proximity chief

Karmarama group executive creative director Caitlin Ryan has raided her former agency, Proximity London, to poach creative partner Jo Jenkins as one of five new recruits.
Jenkins, who has been at Proximity for over six years – working on Volkswagen, John Lewis and Procter & Gamble – will beef up Karmarama’s direct marketing work.
She will handle a number of accounts, including Honda, which Karmarama has handled since the business transferred over when it bought Crayon – formerly Hicklin Slade & Partners – in 2012.
The agency has also appointed Iris creative team Pete Ioulianou and Ollie Agius, and Vicki Murfitt and Paul Crump from WCRS.
Ryan, who joined Karmarama in 2013 after 14 years at the Proximity, said: “We are one of the few genuinely media-neutral, integrated ad agencies. For that to work, you need best-in-class, highly talented creatives across the disciplines who are brilliant at collaborating.
“Easy to say, harder to do. Which is why Karmarama is attracting such top-level talent from many different places.”

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