
Bidco, which is backed by private equity firm Aquiline Capital Partners LLC, has acquired HSM in a £500,000 deal, on a cash-free, debt-free basis.
In its last accounts, for the year ended March 31 2018, HSM recorded a £30,000 pre-tax loss on revenues of £6.03m.
Jaywing has also entered into a three-year services agreement with Bidco, which will provide the agency with a minimum of £360,000 during the period.
The move comes as Jaywing’s financial results for the six months to September 30 2018 show pre-tax losses widened from £309,000 to £743,000, with revenue falling from £23.5m to almost £22m.
However, Jaywing chairman Martin Boddy was upbeat, claiming that the group had seen “momentum build quarter on quarter this year, particularly at performance marketing division Epiphany”.
He added: “The disposal of HSM is an important non-core asset disposal, which will allow management to concentrate entirely on developing its core business and will simplify the Jaywing offering.
“Following the disposal, we will operate as a consultancy, an agency and a technology business all under-pinned by data science. Our skill is to combine these to create solutions that our clients find indispensable. We call this our ‘One Jaywing’ model, a model which is now being utilised with over two-thirds of our top 50 clients.”
Related stories
Epiphany makes it to the top of the class for City Lit
Ex-Epiphany chief returns as Jaywing buys his start-up
Epiphany recruits top duo to boost data and planning
Epiphany to power online blitz for green energy firm
Anglian brings in Epiphany to counter rise of Everest

