London-based adult education provider City Lit is aiming to boost its SEO and drive an increase in online sales of its courses with the appointment of Jaywing’s search agency, Epiphany, to manage the business.
With organic search traffic one of its main sales drivers, the UK-based company has briefed Epiphany to focus on technical SEO for a planned site migration, as well as a devise a content and PR strategy.
Formerly the City Literary Institute, the organisation was founded by the London County Council in 1919. It offers part-time adult education courses in areas such art and design, languages, communication for the deaf and hard-of-hearing, support for people with learning difficulties, languages, computing, and visual/performing arts.
City Lit director of sales and marketing Chris Jones said the organisation was keen to partner with a respected name within the search industry that could truly help boost our online visibility and bring more people to the courses we offer. He addded: “While we’ve regained search visibility from our last site migration, we recognise the need for a robust ongoing strategy which takes into account PR coverage and highly-relevant content at key stages of the customer journey.
“It was important for us to work with an agency that combines sector experience and expertise with a transparent approach, and we’re pleased to say that Epiphany is that agency.”
Epiphany managing director Tom Salmon added: “We place a strong emphasis on being fully transparent on our plans, activity and reporting, and this was clearly an important factor in City Lit’s decision to work with us.
“We look forward to identifying new and exciting opportunities for City Lit to grow their online presence and make a real difference to their business.”
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