IT overload ‘stalls rise of big data’
IT chiefs are holding back the wide-scale adoption of so-called “big data analytics” in many organisations because they simply have…
Articles by DecisionMarketing
Heathrow mag goes to Blueprint
Heathrow Airport has appointed Publicis Blueprint to handle its Traveller customer magazine, as well as create and manage a ‘content…
McCann confirms Meteorite deal
McCann Worldgroup has confirmed it has sealed a deal to buy independent agency Meteorite, and merge it with MRM London…
TUI call staff guilty of £400k theft
Four contact centre workers have been found guilty of stealing over £400,000 from TUI Travel by paying customer refunds to…
Lateral owner in strategic shake-up
US printing firm Innovative Output Solutions has kicked off a group-wide strategic review on the back of its recent purchase…
Brands offered ‘talking direct mail’
Brand owners are being offered the chance to target consumers with “talking direct mail”, with the launch of a new…
Omnicom foxes gorging on Rapp hens?
This month’s irregular column may give the editor’s lawyers a few headaches. You see, I have had an encouraging week…
A complaint a minute for Barclays
Barclays racked up the most complaints of any UK bank in the first half of 2011 – almost one a…
Betfair risks data breach backlash
Sports betting firm Betfair is risking the wrath of its customer base, after it was revealed that the company failed…
Green-light for Royal Mail revamp
Postcomm – the postal regulator axed last week – bowed out with one final act which cocks a snook at…