Direct mail ‘alive and kicking’
Brand owners have delivered more bad news for the doom-mongers – direct mail is not only holding its own against…
Articles by DecisionMarketing
Blossom Hill pushes Collection
Leading wine brand Blossom Hill is promoting its latest Vineyard Collection with an in-store and sampling campaign designed to push…
Marketers are ‘clueless about data’
A new IBM study has confirmed what direct marketers have been saying for years: the future is bright; the future…
L&G bolsters affiliate marketing
Legal & General Group is planning to beef up its affiliate marketing strategy with the appointment of Commission Junction to…
Saucy Fish Co casts out Web push
The Saucy Fish Co is aiming to build awareness and, ultimately, sales of its range of convenient fish dishes with…
Net sleaze clampdown ‘unworkable’
Government plans to get the leading web providers to offer a new, improved adult content “block” have been branded unworkable…
House of Fraser plots online boom
House of Fraser, the retailer which sells designer-wear from the likes of Ralph Lauren, Kirt Geiger and Ted Baker, is…
St Dunstan’s unveils mailing push
St Dunstan’s, the national charity dedicated to supporting blind ex-servicemen and women, is launching a direct mail appeal featuring a…
100 charged in US ID theft bust
US authorities have carried out the biggest ID theft bust in the country’s history, according to prosecutors, with over 100…
Haymarket hands Hezza £2m
Publishing group Haymarket, the company behind Marketing, Campaign, and brandrepublic.com, has handed boss Lord Heseltine a £2m dividend after returning…