Boots launches first web app
Boots is targeting Advantage Card-holders with the launch of a new ‘trolley dash’ web app to support its Treat Street…
Articles by DecisionMarketing
ID theft hits 4m despite warnings
Nearly 4 million people in the UK have now fallen victim to ID theft as consumers continue to be careless…
Confused.com hit by ASA ad ban
Comparison site Confused.com has been censored by the Advertising Standards Authority (ASA) after TV viewers complained that the ‘small print’…
Doorstep fundraisers face fines
Charities and agencies which carry out doorstep fundraising will face financial penalties if they are found in breach of a…
Comté seed mailer targets delis
French cheese maker Comté is launching a sense-stimulating direct marketing campaign to boost brand appeal to delicatessens around the UK….
ASA could reject rival complaints
The Advertising Standards Authority could refuse to investigate ad complaints from rival businesses unless “reasonable steps” have been taken to…
Call centres plan move to cloud
Contact centres are embracing technologies such as cloud computing and social media, and transforming their business by enabling cost savings…
Sony ‘Long Live Play’ by Deutsch LA
Already hailed as the ‘best video game advert ever’, this campaign has hit screens to cries of ‘genius’ and ‘epic’….
Two-way chat key to FB growth
Retailers are being urged to invest in two-way conversations on Facebook – not just sit back and wait for customers…
Customers plot BlackBerry exodus
BlackBerry is facing a mass exodus – of both business and consumer customers – following last week’s system crash, with…