Carlson brand axed in shake-up
Carlson Marketing – the loyalty agency set up nearly 70 years ago – is being rebranded Aimia as part of…
Articles by DecisionMarketing
Apple to launch mailing app
Apple is planning to take on the greetings card market, creating physical mail from a digital application. The consumer electronics…
Vaisey calls for charity rethink
Culture minister Ed Vaizey has hit out at charities’ ability to thank donors and build relationships with their supporters, claiming…
Back with a bang (hopefully)…
Bloody hell, I’m glad that’s over. Two months in The Priory is enough to drive even the Pope to drink,…
Email marketing ‘back from grave’
Email marketing is proving to be far more resilient than the doom-mongers would have you believe, according to a new…
Attack on ‘Dad’s Army’ deliveries
Royal Mail’s trial of a service which allows neighbours to sign for postal deliveries has been branded a “Dad’s Army”…
Club Med bolsters CRM strategy
Club Med, the worldwide holiday specialist, is ramping up its CRM strategy with a new automated marketing system designed to…
Silverpop buys location specialist
Email marketing specialist Silverpop is strengthening its location-based marketing services by buying US company PlacePunch, which will be integrated into…
O2 lures Microsoft Advertising man
O2 Media has strengthened its management team by hiring Microsoft Advertising creative media strategist Andreas Nicolaou as head of client…
News sites hit by Knox balls-up
The editors of some of the UK’s biggest online news sites – the Daily Mail, the Guardian and The Sun…