Pringle nets advisory role at 23red
Integrated agency 23red has become the first agency to sign up former IPA director general Hamish Pringle – and no…
Articles by DecisionMarketing
Banks under cyber-crime siege
The UK is second only to the US on the hit-list of cyber gangs using the rogue software SpyEye Trojan…
AIS launches DMA Awards push
The DMA has launched a multimedia campaign to promote its annual awards – claimed to be the DM industry’s biggest…
Ex-Microsoft chief to lead Acxiom
Data services giant Acxiom has once again raided the ad industry by recruiting former Microsoft Advertising boss Scott Howe to…
Brine agency scoops first account
BrocklebankPenn, the agency which has backing from former Gyro boss Gary Brine (pictured), has been appointed by Smart CMO, the…
Which? kicks off DRTV campaign
UK consumer organisation Which? is launching a direct response marketing campaign, featuring a DRTV voiced by Martin Clunes, designed to…
Brands ‘ignoring kids on Facebook’
The vast majority of under-15s on Facebook believe brand owners are not engaging with them, according to a tracking study,…
BG bullish despite £2.5m fine
British Gas remains defiant despite being hit by a record £2.5m by regulator Ofgem for failing to deal with customer…
Demand pushes data pay up 7.5%
Salaries for data professionals have risen 7.5% in the past year, according to a new study, which shows an average…
Domino’s predicts online boom
Domino’s Pizza has predicted two-thirds of its deliveries to be ordered online within four years, after its half-year results showed…