One way to tackle your knockers…
Murdoch, smurdoch…is it just me or is this all getting a little tedious now? OK, we’ve reaffirmed what we knew…
Articles by DecisionMarketing
Sony legal threat sparks warning
Brand owners are being urged to study the small print of their insurance contracts after one of the companies which…
Brands risk all in pursuit of sales
In our fast-evolving online world, brand sovereignty is under threat in ways that most brand-owners are failing to grasp. With…
Post-mark row ‘storm in tea-cup’
The row over plans to introduce a “delivered by Royal Mail’ mark from mid-September has been branded by creatives “a…
Brands ‘failing on contact strategy’
The UK’s top 100 brands are potentially letting down thousands of customers every day by failing to make it easy…
BA boosts data with Trillium deal
British Airways has taken onboard business intelligence (BI) software from Trillium to improve data analysis across the organisation, reshaping the…
Banks embrace iTunes techniques
Major banks are looking to the retail sector to adopt behavourial segmentation techniques used by the likes of iTunes and…
Mobile firms in dock over hacking
Vodafone and the Orange/T-Mobile joint venture Everything Everywhere have been accused by MPs of taking years to notify their customers…
O2 kicks off DM account review
Many of the top direct marketing agencies will be lining up to try to prise the O2 DM account away…
Beware doorstep traders, says OFT
The Office of Fair Trading is launching a campaign warning consumers, especially the elderly and vulnerable, to be on their…