Articles by DecisionMarketing

Brand owners which share their customer data with other companies are being advised to “get a grip” on a new…

Renault is planning to ramp up both its online CRM and digital marketing activity and is seeking two agencies to…

UK marketers are wasting an estimated £2bn a year driving traffic to their websites, as millions of consumers baulk at…

The owner of former controversial solicitors firm ACS Law has escaped with a £1,000 fine after a data breach on…

Group-buying website Groupon has been slammed by the advertising watchdog, after being found guilty of leading consumers up the garden…

Home shopping group N Brown is planning a major expansion of its online services, on the back of a 5.5…

Royal Mail has finally clarified that customer magazines containing third-party inserts will qualify for its new Advertising Mail service, following…

McDonald’s is planning a major boost to its marketing strategy by introducing contactless payment technology into all its restaurants by…

Royal Mail has ignored calls to promote the use of quick response codes in mailings – which can direct consumers…