How mail and social media work together
You might think that social networks would not be interested in mail. Well think again. New research from mailmediacentre.co.uk reveals…
Articles by DecisionMarketing
Billington sets up innovation team
Billington Cartmel is pledging to offer its clients – including Morrisons, GSK, Unilever and Carlsberg – more innovative creative solutions,…
DraftFCB acquires digital agency
DraftFCB has become the latest DM agency to snap up a digital shop with the purchase of London-based Blue Barracuda,…
Sony: ‘Anonymous’ sparked hack
Sony claims that an attack by infamous hacking group Anonymous – dubbed “hackers on steroids” – distracted the company’s security…
Online retailers ‘walk tightrope’
Online retailers walk a tightrope when it comes to providing a shopper experience – get it right and recommendations pour…
Co-op in location marketing blitz
The Co-operative Group is the first major UK supermarket chain to sign up to O2 Media’s You are Here location-based…
National Trust in legacy drive
The National Trust is aiming to increase its legacy donations with the launch of a new guide to making or…
EU chief sticks the boot into Sony
Brussels has waded into the condemnation of Sony, after justice minister Viviane Reding slammed the week-long delay in telling customers…
Bin Laden death fuels crimewave
The computer security industry is warning businesses and consumers to brace themselves for a wave of online criminal attacks exploiting…
Harnessing social media’s positive power
The recent crises affecting Japan, New Zealand and Australia, and the uprisings across the Middle East, have been a major…