Articles by DecisionMarketing

Graham: ‘Bang up data thieves’

Information Commissioner Christopher Graham has demanded tougher new legislation to clamp down on the illegal trade in personal data, renewing…


Boden adopts online CRM scheme

Clothing retailer Boden is aiming to boost online revenue worldwide by implementing a new CRM programme which enables it to…


Jaguar kicks off XF 2.2D push

Jaguar is targeting local business and fleet managers to launch its new XF 2.2D model, through a highly targeted and…




CRM push shores up Sky results

BSkyB’s customer relationship management (CRM) strategy has seen it keep churn in check and boost revenues from existing customers by…


Sony breach fuels legal battle

Sony has been slapped with its first class action lawsuit following the PlayStation Network (PSN) outage which has resulted in…


20m orders for 2012 tickets

The London 2012 website received more than 20 million orders for tickets, with around 1.8 million people submitting requests on…


Meredith returns to top WPN role

Former Rapier managing director Alison Meredith has returned to the industry after a four-year career break to join Watson Phillips…


Samaritans shows donor benefits

Samaritans, the UK’s only 24-hour support service for people in emotional distress and at risk of suicide, has created a…