Customer loyalty shifts up a gear
First it was loyalty cards, then it was voucher codes. The UK market is one of the largest in terms…
Articles by DecisionMarketing
Best way to survive another recession
I started my second agency (WWAV) just after the Eighties’ recession that ended around 1982. You couldn’t keep up with…
Brands miss out on ‘ethnic pound’
Brand owners stand accused of under-representing black, Asian and minority ethnic groups in their advertising, amid warnings that they could…
Merlin hands Acxiom data brief
Merlin Entertainments, the company which runs 24 UK attractions, including Thorpe Park, the London Eye and Madame Tussauds, has appointed…
16 more want chugging ban
Face-to-face fundraisers are facing further restrictions on so-called chugging, spurred on by Manchester City Council’s decision to ban street collections…
Rimmel in ‘mouse over’ push
Rimmel London is embracing online contextual advertising technology which allows users to “mouse over” ads to see different shades of…
Only 1% of data losses punished
Information Commissioner Christopher Graham’s claim that a fine from his office will be the “Mark of Cain”, has been exposed…
Walmart deal to fuel online boost
Walmart, which owns UK supermarket chain Asda, has purchased a US social networking firm in a major bid to build…
Turn to nuture for your marketing
The latest Bellwether Report has revealed that marketers are taking a more ‘cautious approach to marketing expenditure’, with a decrease…
Tesco online sales rocket by 15%
Tesco witnessed a 15 per cent rise in online sales last year, on the back of more precise delivery slots…