You can’t keep a junk mailer down
If old golfers never die, they just lose their balls and old hookers never die, they just get laid off,…
Articles by DecisionMarketing
Damart under fire over mailshot
A mailing campaign by Damart has been slammed by the Advertising Standards Authority after the company used a list of…
Vodafone axes call centre jobs
Vodafone is to close its Trowbridge contact centre in June putting 200 jobs at risk and bringing potential redundancy numbers…
Heathrow to bolster CRM activity
BAA-owned Heathrow Airport is aiming to boost its CRM strategy – and further personalise communications for a better passenger experience…
DMG opens ethical agency United
The Direct Marketing Group has opened the doors of its new ethical agency, United, in a move which reunites Barraclough…
‘Goo Dares Wins’ goes mobile
Cadbury has launched a mobile application for its Creme Egg brand, devised by CMW, which will allow consumers to play…
PAF profits are ‘not excessive’
Postcomm has rejected calls to revamp Royal Mail’s Postal Address File – including complaints about pricing and excess profits –…
Co-op to build green data centre
The Co-operative Group is planning to build a multi-million pound green data centre at its new headquarters in Manchester. The…
Client guide for multiple agencies
The IPA is aiming to improve client/agency relationships with the launch of a new guide, entitled “Agencies working better together”,…
Bank chief jailed in phishing scam
A Barclays Bank business manager has been jailed for his part in a £3.2m Income Tax Self Assessment fraud, which…