Small, but perfectly formed
The DMA Awards, hey, don’cha just love ‘em! Apparently I had a great time, although, to be fair, what with…
Articles by DecisionMarketing
BBC must disclose licence fee deal
The BBC must reveal secret kick-backs contained in its licence fee collection deal with Capita, after the Information Commissioner’s Office…
Proximity launches VW Passat push
Volkswagen is launching an integrated marketing campaign for the Passat CC, entitled ‘A little different’, positioning the four door coupé…
TMW rewards creative teams
Tullo Marshall Warren has boosted its creative department, with a number of senior promotions, in recognition of the high quality…
£20m fund boosts Xmas mail
Royal Mail has ploughed a further £20m investment into its business to deal with the fallout from the poor weather,…
Don’t bury your brand with shoddy data
The festive period can be of critical importance for brands as they try to compete for consumer attentions with direct…
Yell defends ‘own staff’ reviews
Yell has defended getting its staff to write more than 6,000 glowing reviews of restaurants and bars for the Trusted…
Digest blitz piggybacks BBC and ITV
Reader’s Digest UK has unleashed a major Christmas direct mail campaign, under BBC and ITV branding instead of its own,…
‘Sloppy’ Virgin in Xmas email gaffe
Virgin Media stands accused of sloppy practice, after sending out a Christmas email campaign to thousands of its mobile users…
Charity group signs UK Mail deal
Fundraising body the National Council for Voluntary Organisations (NCVO) has signed a deal with UK Mail’s to give its members…