Tourism Ireland in Twitter blitz
Tourism Ireland is launching a new social media campaign, created by direct marketing agency Indicia, to drive engagement with Ireland…
Articles by DecisionMarketing
AIS grabs DMA grand prix for O2
Archibald Ingall Stretton bagged the grand prix at last night’s DMA Awards, for its campaign to bring England’s rugby matches…
TDA strengthens senior team
TDA has revamped its management team and made a number of appointments in response to a number of business wins,…
Greener charities ‘get more funds’
The vast majority of consumers urge charities to be more environmentally friendly in their marketing activity, according to a study,…
OFT blasts ‘charity’ debt firms
The OFT has warned debt management companies that they must not masquerade as charities or government services after refusing an…
Sky axes paid-for music service
BSkyB is understood to be closing down its Sky Songs subscription music service, which took on the likes of Spotify…
Explorer to block behavioural ads
Brand-owners wanting to adopt behavioural advertising techniques are set to face new barriers after Microsoft revealed the next version of…
Will Government grasp postal nettle?
Believe everything you read and apparently Royal Mail is prioritising so-called junk mail over other deliveries during the cold snap….
EC probes Google unpaid search
Brussels mandarins have launched a major probe into Google over claims it has abused its dominant market position by penalising…
TNT secures top green standard
TNT Post is the first direct mail supplier to be awarded the highest BSI environmental standard for the DM industry,…