Yell link seals Proximity Lloyds win
Proximity London’s relationship with Lloyds TSB marketing chief Catherine Kehoe – forged when they worked together at Yell – is…
Articles by DecisionMarketing
Royal Mail plans evening deliveries
Royal Mail is planning to run “weather busting” evening deliveries this week to more than 2 million homes, as the…
2011: The year marketers will get tactile
The past year has seen some significant changes across the industry, as marketers faced the recession by trialling ever more…
GPs: Marketing cuts fuel flu crisis
Cuts in Government marketing spend could trigger a major flu epidemic, after a dangerously low uptake of the seasonal flu…
Gray joins DMG ethical agency
Proximity London executive creative director Duncan Gray, the network’s worldwide creative leader, is joining The Direct Marketing Group to help…
Royal Mail plans extra 7,000 rounds
Royal Mail is set deliver up to 7,000 rounds this Sunday (December 19) as the severe weather is poised to…
ID Card triallers demand refund
Some 15,000 people who paid £30 each to join a trial of the now-defunct ID Card scheme are calling on…
McDonald’s hit by customer data theft
McDonald’s has been rocked by a major data breach after customer data – including email, contact information and birthdates –…
ASA axes rival complaint fee plan
The Advertising Standards Authority (ASA) has ditched plans to charge companies to complain about rivals’ ads, proposed earlier this year…
‘Payment’ demand mailing banned
Healthy Living Direct, a company offering health and beauty products, has had a direct mail campaign banned after ad watchdogs…