FB mobile ad click-throughs soar
Marketers struggling to come to terms with the latest downer on mobile ads have another set of figures to pore…
Articles by DecisionMarketing
Royal Mail hit by 3,288 gripes a day
Royal Mail is now facing 1.2 million complaints a year – over 3,288 a day and double the number received…
Gizmos can’t beat call centre staff
Contact centres have always been good at leveraging new and scalable telecoms technology, opening the door to delivering a better,…
O2 pledges £10m to fix data issues
O2 is planning to spend £10m to rip out core Ericsson database technology from its network and replace it with…
Big Busty beats Big Data any day
Well, I have to say those guys at Ruby or the Red Brick Road or TRBR or whatever it’s called…
DM chiefs plot Red Brick Rd deal
The co-founders of DM shop Ruby are poised to seize control of The Red Brick Road – the one-time toast…
Apple to run Samsung apology ads
Apple is being forced to run a major marketing campaign to confirm that Samsung did not copy the iPad after…
Brits pick up Echo Awards double
UK agencies had a disappointing night at this year’s International Echo Awards in Las Vegas, picking up just two awards…
Rapp scoops Barclays DM account
Barclays has pooled its UK consumer direct marketing account into Rapp, marking a return to the agency which lost the…
DMA signs up to experiential code
Brands engaging with consumers through experiential marketing activities will now receive increased legal and best practice direction following the DMA’s…