Even DM is hit as budgets shrivel up
The old maxim that in tough times marketers turn to targeted techniques appears to have fallen on deaf ears, according…
Articles by DecisionMarketing
Howell and Hooper join Billingtons
Billington Cartmell founders Ian Billington and Paul Cartmell are leaving the agency following the completion of a buyout which sees…
EU threat to Google privacy
Google has been threatened with legal action unless it rewrites its new privacy policy – which allows private data to…
Santander online bank under fire
Santander has been accused of including highly sensitive data in cookies served on its UK website, sparking fears that users’…
Gyro appoints Shackle ECD
Gyro has appointed globe-trotting art director Mike Shackle as its new executive creative director, succeeding Ian Kerrigan who is leaving…
TMW fills director of data role
TMW has finally appointed a new data director – MPG Media Contacts head of data strategy Anna Foster – into…
Viewers rewarded for watching ads
Consumers can now collect Nectar points simply by watching video ads following the launch of an ad-based loyalty platform which…
Industry fight goes transatlantic
UK direct marketers are set to benefit from a new initiative launched by the US DMA, designed to educate consumers…
Keyword demise hits more than SEO
We’ve all walked into a clothes store to be asked – often right on entering – if we were OK…
Firms ‘leading way on data law’
Brand owners are leading the way in data protection compliance, according to a series of reports by the regulator, although…