‘Miserly’ loyalty schemes exposed
The shrinking value of loyalty programme points has come under fire in a report on BBC One’s Watchdog show, with…
Articles by DecisionMarketing
Firms ‘must keep emails 6 years’
Companies should store emails and documents for at least six years in a central database, before they even consider deleting…
Charity hit by £70,000 data fine
Charity data protection policies are facing greater scrutiny – and with it the threat of losing tens of thousands of…
DM Foundation to dish out grants
The DM Foundation, the charity fund created to advance the DM industry through supporting education, research and skills development, is…
Digital legacies stuck in legal quagmire
Regulators on both sides of the Atlantic are being urged to draw up privacy legislation covering a deceased person’s digital…
Limp claims halt ‘herbal viagra’ blitz
A mailing for a herbal remedy which promised men could give their lovers “powerful spine-shuddering orgasms” and leave them “begging…
Emailvision builds $30m warchest
Customer intelligence and marketing automation firm Emailvision has secured a $30m (£18.7m) warchest and investment fund from Izurium Capital to…
Olives Et Al hands task to TDA
Olives Et Al, the Mediterranean ingredients and snacks specialist favoured by celebrity chefs such as Jamie Oliver and James Martin,…
Ethical Goods calls in Goldwag
Wanda Goldwag has added to her impressive list of non-executive roles by joining Ethical Goods – a company which helps…
Mobile up 132% as digital holds firm
Digital advertising spend soared 12.6% to a record six-month high of £2.59bn in the first half of 2012 – up…