Consumers ‘are shunning digital DM’
Most consumers have little appetite for new forms of direct marketing, such as mobile and social media, and would rather…
Articles by DecisionMarketing
Henry nets G2 Joshua non-exec job
G2 Joshua has appointed one of the founding fathers of integrated marketing – former HHCL creative chief Steve Henry –…
WDMP boss slams arrogant agencies
WDMP chief executive Gavin Wheeler has branded agencies ‘arrogant’, claiming that far too many bosses believe their own PR and…
Why Wheeler keeps on running…
You might think that in agency circles, the collapse of a rival business would set the champagne corks popping –…
Harvey Nicks ‘wet patch’ ad cleared
A Harvey Nichols direct mail, email and press campaign which featured people who had wet themselves with excitement in anticipation…
Viewing online ads drives buyers
Facebook has rewritten the online advertising rulebook by claiming that consumers are just as likely to make a purchase by…
Ikea ‘sorry’ as Saudis ditch women
Ikea has been forced to apologise for ‘photoshopping’ all women out of its catalogue for the Saudi Arabian market, conceding…
Apple ‘flouting EU warranty law’
Apple has been accused of riding roughshod over European consumers after bigging up its a one-year warranty in advertising campaigns…
Tesco hunts chief to open Clubcard
Tesco is planning to boost its Clubcard scheme by handing loyalty club members control of the data it holds on…
Centaur takes axe to NMA brand
New Media Age – the one-time darling of Centaur Media’s marketing magazine portfolio – is being axed and folded into…