Social CRM is doomed, warns expert
Brand owners’ obsession with switching customer engagement to social media channels could seriously backfire, according to one industry expert, who…
Articles by DecisionMarketing
Door-drops fall but spend still bullish
Improved targeting techniques are bringing the curtain down on the age of the mass door-drop – with volumes crashing by…
Monsoon app slashes direct mail
Womenswear retailer Monsoon is cutting its use of direct mail to loyalty scheme members by launching an app version of…
Charities ‘being shunned by young’
Charities are being warned of an impending fundraising crisis after the publication of new figures which show a major decline…
Mobile purchases double in a year
Any retailers still wondering whether they should invest in a mobile version of their website have been given a new…
Tesco ditches coupons in the press
Tesco is staying true to its pledge to put Clubcard data back at the heart of its business by ditching…
Kids crave career in tech firms
The days when youngsters dreamed of being a pop star are well and truly over; now children have grown out…
ICO plays down rise in data losses
The Information Commissioner’s Office has attempted to dismiss fears that data breaches are on the increase – despite news that…
Facebook axes tagging database
Facebook has agreed to delete all facial recognition data it stores on its European users – held on a photo…
Police trial pre-crime data unit
The police force is employing ‘Minority Report’-style techniques to try to predict when a burglary might take place, using predictive…