Mobile giant appoints Callcredit
Mobile phone giant Everything Everywhere – which recently rebranded its 4G service as EE – is boosting its email marketing…
Articles by DecisionMarketing
Govt confident of EU data law rethink
The Government is quietly confident it will succeed in watering down the “heavy-handed” proposed EU data laws, according to outgoing…
Arriva hands CRM task to Lateral
Public transport group Arriva is overhauling customer marketing for its buses division with the appointment of Lateral Group to handle…
DM methods grab taxman £1.4bn
The taxman is turning to the classic direct marketing technique of behavourial analysis – through a new software package dubbed…
Elsevier gets 30m records in shape
Elsevier, the scientific and medical publisher, is overhauling its data strategy by implementing a new software system to verify its…
Do finance brands work on Twitter?
Lord Charlie McKelvey (of That Ilk) appears to be retreating further and further away into the remote, digital fastnesses of…
Harman to spearhead MarketReach
Jonathan Harman has quit as chief development officer at Aimia to head up Royal Mail’s MarketReach offensive to woo brand…
Tesco Bank in Clubcard TV blitz
Tesco is taking the unusual step of targeting its 16 million Clubcard members through a responsive TV ad – rather…
ICO slams ‘dreamed up’ cookie law
Information Commissioner Christopher Graham has finally broken ranks over the EU cookie law, claiming it was simply “dreamed up by…
Paperless receipts fuel marketing
The move towards paperless receipts will open up a new marketing opportunity for the UK’s retail sector, by enabling shops…