Do inserts beat mail and press?
According to the latest DMA research, the list industry is witnessing a renaissance. But I’d like to throw out a…
Articles by DecisionMarketing
TUI hands data task to Experian
Travel group TUI UK is creating a more complete and accurate marketing database by creating a single customer view across…
Why Busty is really depraved…
Outrageous. Disgraceful. Depraving. Shameless. Scandalous. Shocking. Yes, dear readers, I too am shocked and horrified that the nasty and nosey…
Sunday press inserts rocket 31%
Sunday newspapers have witnessed a 31% increase in the number of inserts during the past year, despite the closure of…
Barraclough gets into bed with Lace
Chris Barraclough, one of DM agency-land’s most colourful characters, has joined forces with one of adland’s most notorious – Garry…
Ping takes chief exec job at Fuel
Charles Ping has quit his role as strategy director of Communisis to become chief executive of Engine UK group’s data…
Indicia retains Tourism Ireland brief
Tourism Ireland has reappointed Indicia to its direct marketing business for the third time, following a competitive pitch, extending its…
Centaur coughs up £2m in lay-offs
Centaur Media, publisher of Marketing Week, paid out more than £2.1m in restructuring costs last year – with £1.9m being…
Barclays rethinks DM agency roster
Barclays has kicked off a review of its agency roster for direct marketing activity – an account estimated to be…
Allianz UK builds SCV database
Insurance company Allianz UK is pooling its customer database into a system which will provide “millions in extra sales” through…