ICO finally ensnares text spammers
Two rogue marketers responsible for sending out millions of spam text messages are set to be fined more than £250,000…
Articles by DecisionMarketing
Targetbase in diabetes winter blitz
Diabetes UK has handed its winter appeal campaign to Targetbase Claydon Heeley – which also picked up the organisation’s ‘thank-you’…
Mears tames Gocompare opera star
Price comparison site Gocompare is calling on the services of wilderness and survival expert Ray Mears to silence the brand’s…
Monarch uses 3D for ski mailer
Monarch Airlines is promoting its new ski routes with a direct mail campaign which brings the slopes to life by…
Royal Mail tests neighbourly love
Royal Mail’s next-door delivery scheme is likely to stretch neighbourly relations to the limit after the postal operator revealed that…
No wrong in slap and Shickle
I have to ask, what’s all this fuss about that there MEC resignation email? Now, to be fair, I usually…
Agencies blast DoH pitch shambles
Agencies pitching for the Department of Health combined direct and digital account have branded the process a shambles, amid claims…
Banks get 19,550 complaints a day
Moans about payment protection insurance (PPI) have seen overall complaints to banks rocket by nearly 60% in the first six…
AIS London nets Vodafone task
AIS London has used its experience of mobile marketing for O2 to scoop a loyalty brief from arch-rival Vodafone –…
Cloud fears trigger ICO action
Many companies are abdicating all responsibility for the customer data being held in the cloud, according to the data watchdog,…